A multi-brand footwear & sportswear retailer, rebuilt headless - plus a custom size-matching engine designed to cut returns and exchanges.
Israel's leading tech career training center — a full website redesign and WordPress build, from a dated dark template to a modern, professional digital presence.
A fishing industry professional who avoided sharing his old site — now proudly hands it as his business card. A full brand & homepage redesign.
A complete WordPress redesign for an insurance & financial services agency — transforming a dated template into a modern, trustworthy digital presence.
An urban bike-rental app that makes grabbing a ride across the city feel as easy as unlocking your phone.
Beyond websites — full brand identity systems, from logo and color to the print and environmental pieces that carry a brand into the real world.
A self-initiated brand identity concept for a workspace plant-design studio — logo, color and type system carried through business cards, signage, a client welcome kit and more.
Each project includes a full WordPress build and branded social content — product visuals designed with AI, matched to the site's visual language.
Fashion e-commerce · WordPress · Elementor
Jewelry e-commerce · WordPress · Elementor
Luxury jewelry · WordPress · Elementor
"I believe great design is the one users never notice - it just works."
I'm Shelly - a Product Designer with a strong technical background in Web Development, specializing in user-centered digital experiences and complex e-commerce systems.
Currently at Morevision, where all the projects in this portfolio were created.
📍 Tel Aviv · shellyr101@gmail.com · 052-447-1614
Interviews, shadowing, and a lot of listening before a single pixel.
Synthesize the noise into one sharp problem worth solving.
Sketch wide, kill darlings fast, chase the unexpected angle.
Make it clickable, make it real, make it break — then fix it.
Watch real users, swallow my ego, iterate until it disappears.
Got a product that deserves better design? I'd love to hear about it.
Designed & built by Shelly · Tel Aviv · 2026
